Hi there - I'm Margaux Fraise.
I’m the founder + host of the Wedding Summit Series, the creator of the 'The Only Option' VIP Day for wedding planners, and the founder of a successful wedding planning company, Harmony Creative Studio.
I'm located in Los Angeles, which is a very saturated market for wedding planners. In order to ensure I stood out, what I should have done is focused on my ideal client and a marketing plan that would highlight what made me and my business different.
But like most people, I stumbled and got caught up in social media platforms that didn't pan out (remember Vine?!!?), paid ads that did absolutely nothing, and the sinking feeling that I was wasting a ton of time and money.
It wasn't until I really honed in on my unique style and planning 'super powers' and learned to market to my strengths that things really started to click. I began booking dream clients that literally changed my business, and today I have no trouble at all filling my calendar.
Now I work with wedding pros through 'The Only Option' VIP Day - helping them identify their niche, how to talk to their ideal clients, and identify needed updates to their branding, marketing and web/social channels to ensure they start standing out right away - all in one day!
That's why I'm inviting you to join me and apply for 'The Only Option' VIP Day - let's see how easy it can be to book the couples that are ready to book even before the consult.
Michael Wedaa
Building Business Credit to Fund Marketing Efforts
Michael Wedaa is a respected business consultant and has been a successful entrepreneur for more than 20 years. He is the author of the best-selling book, Corporation and LLC Secrets and speaks about the benefits of incorporating all over the country. Michael also teaches an economics course at UCLA on corporations and LLCs in addition to providing consulting for the student-created businesses in the course.
Reneé Dalo
Partnering for Profit: Generating Leads Through Vendor Relationships and Networking
Renée Dalo, founder of Moxie Bright Events and host of Talk with Renée Dalo, is a dynamic entrepreneur with 13 years of industry experience. As a certified Co-Active Life and Business Coach (CPCC), she inspires and educates event professionals, helping them build self-confidence, attract luxury clients, and grow their businesses. Renée is a sought-after speaker, having been the keynote at Wedding MBA 2023 and set to return in 2024 for her seventh year. She has also keynoted NACE Evolve and regularly educates at The Special Event, Alt Summit, Be Sage, and other conferences. Recognized by Honeybook’s 20 On The Rise and BizBash’s Most Influential Event Pros, Renée is set to release her first book, "The Coordination Cure," in 2024.
Anna Coats
Lead the Way: How to Leverage Local Marketing
Anna Coats is the founder and editor of the local wedding publication Marry Me Tampa Bay, owner of Behind the Vows wedding content creation, and international wedding educator and speaker.
With 20 years of marketing experience, including leading a marketing team for a Fortune 500 company, Anna provides social media and online marketing consulting for the wedding and event industry.
Lindsay J. Williams
How to Actually Fill Up Your Calendar in One Sitting at Your Next Wedding Show
Lindsay J. Williams is a seasoned entrepreneur and wedding industry expert, renowned for her innovative strategies in wedding show marketing. With a knack for turning face-to-face interactions into booked weddings, she has carved a niche for herself as the go-to authority for wedding professionals seeking to maximize their revenue through show participation.
As a sought-after speaker and consultant, Lindsay has taught thousands of wedding professionals to elevate their businesses by leveraging the power of wedding shows through her signature programs, "The Wedding Show Blueprint" and "The Closer". Her passion for helping others succeed is evident in every aspect of her work, making her a trusted mentor in the industry. Whether you're a seasoned veteran or a newcomer to the field, Lindsay is dedicated to guiding you towards greater success in your business.
Ashley Ebert
Instant Leads: The Surprising Power of Your Network to Get Clients Overnight
Ashley Ebert is the owner of one of the largest wedding planning companies in the country with a team of over 30 planners across 7 locations. She has 320 preferred vendors in her network and over 6 million in sales with an annual book of business of 250 - 350 weddings. Ashley shares everything she has learned with her community The Abundance Group, where she does 1:1 coaching and leads her mastermind community of wedding pros looking to scale from 100k to half a million.
Colleen Carswell
Media Exposure Made Simple: A Shortcut to More Leads
Colleen Carswell has been a leader in the hospitality and customer service industry for 17 years, beginning her career as an onboard wedding coordinator for Royal Caribbean. As the CEO and founder of Structured to Scale, she is a sought-after speaker and fractional Chief Operating Officer (COO), known for advocating systems before sales and team service before customer service. With her experience as a sales executive and an innovative, holistic approach to business, Colleen enhances internal infrastructure to boost employee retention, maximize profit margins, and drive business growth from the inside out. For her expertise, Colleen has been featured in Forbes, Success, Travel and Leisure, and USA Today.
Mark Chapman
TikTok Ads: How to Get Quality Leads Using Short Form Video + Advertising
Mark is the wedding industry's leading expert on paid advertising. His team at The I Do Society helps wedding businesses use Google Ads, Meta Ads and TikTok Ads to reach and convert their ideal couples at scale. While hustling and working hard to grow his family's wedding business in his early 20s, he discovered advertising. Over time he learned how to use ads to reach and convert the right couples. He turned this new skill into a system so he could help his friends in the industry succeed with ads too. Today, thousands of businesses of all types in the wedding industry have been helped by Mark's expertise in advertising.
Elizabeth Marberry
Reels To Revenue: The 3-Step Guide to Landing Your Dream Wedding Clients on Instagram
Elizabeth Marberry is a dynamic visibility and marketing strategist with a passion for helping small business owners achieve their goals through social media. A lifelong dancer turned entrepreneur, Elizabeth's fun, no-nonsense approach has transformed her Wedding Dance Coach business into a thriving, multi-six-figure brand.
Leveraging her expertise in organic Instagram marketing, Elizabeth has grown her combined social media following to over 120K, driving an 84% revenue increase in just 12 months and attracting 5000+ dreamboat clients to her email list. Her simple & proven strategies have led to experiences beyond anything she could have predicted, including podcast interviews, keynote speeches, and even an international TV appearance.
As the host of the hit podcast, "Strut It: Bold Visibility Through Instagram Marketing," Elizabeth inspires creative entrepreneurs with actionable tips, strategies, and mindset shifts to master Instagram and beyond.
Emily Rochotte
Converting TikTok Follers to Leads - How Video Content Can Translate into Bookings
Emily Rochotte has spent the last 10 years in the wedding industry as a content writer and social media manager. She loves working with wedding professionals to build their brand awareness and grow their business with the help of standout editorial and social content. Her work has been featured across numerous publications including The Knot, Brides, Town & Country, Equally Wed, and Love Inc. Magazine. She is passionate about cheering on creative small business owners and knows sometimes it just takes a second set of eyes to remind you that you're creating something truly incredible. Say hi to Emily on Instagram and TikTok @emilyrochotte
Leah Nadu
3 Tips to Crafting an Instagram Post to get Leads
Leah is a corporate gal & MBA grad turned wedding pro as the Founder & Owner of Historic Ashland. Ashland is an award-winning, modern private estate wedding venue located in South Central, PA. Since 2018, Leah has grown Ashland's revenue over 500% by focusing on cultivating a stress-free wedding experience for couples. Leah's positive energy, youthful spirit and hardworking "can do" attitude has enabled couples to truly let go and let her and her team fully execute the wedding day. Couples have mentioned that Leah's ability to relate to them as a 20 (now 30)-something is one of the reasons they choose Ashland for their wedding venue. While Leah is a new speaker on the Wedding Education circuit, she is both honored & excited to share her refined perspective on various wedding & business topics.
Ian Ramirez
The Power of Lead Magnetsik
Named Houston Business Journal's 40 Under 40, Ian Ramirez, CSEP, is the Co-Owner of Madera Estates, an award-winning Spanish- and European-inspired wedding and event venue located in Conroe, TX. He is also the Co-Founder of the Venue Help Desk, a comprehensive directory of vetted experts and trusted systems, connecting venue owners and managers with the right tools and professionals to help solve any problem, one step at a time.
After almost a decade in the industry, Ian is passionate about giving back to his community as well as sharing his knowledge with other wedding and event venue owners and operators. In addition to being a 2024 WeddingPro Educator, he has been a featured speaker at Wedding MBA, Catersource + The Special Event, Wedding Summit Series, the National Association for Catering and Events (NACE), as well as the International Live Events Association (ILEA).
Becca Pountney
Get more leads with a podcast!
Becca Pountney is the UK’s leading wedding industry marketing expert. Using her experience from owning her own wedding business combined with her previous career in media working for Endemol, BBC and Heart Radio, Becca now teaches business owners how to go from feeling invisible to totally irresistible and fully booked in their wedding business in her clear, down to earth, practical style.
Becca is no stranger to the events industry having built an award winning wedding blog and consultancy business from the ground up in 2016. She is known for transforming the fortunes of businesses within the highly competitive wedding and events sector and has worked with over 1000 businesses through her courses, membership and speaking.
Becca’s mission is to inspire wedding professionals that it is possible to turn their passion into a profitable business doing what they love.
Davey Jones
How to Find (+ Convert) More Leads for Your Wedding Business
Davey Jones is the CEO of Formilytics, the company behind the popular lead generation tool BDOW! (formerly Sumo), which helps business owners create pop-ups and forms to build their email list.
He’s previously co-founded two agencies including Davey & Krista, a brand and website design agency that specialize in helping people create brands that book through custom brand and website design and consulting, and Till Agency, a digital advertising agency that managed millions in ad spend.
Mary G
Chatbot Magic: Capturing Leads and Driving Engagement Around the Clock
Mary, founder of Dear Coach, is your go-to for all things systems, automations and Marketing. With a background in Online Business Management (OBM) and systems strategy, she turns business chaos into order, making operations streamlined and scalable. Whether it's setting up workflows, automations, or ensuring smooth, Mary takes pride in creating tailored systems that make businesses run like a well-oiled machine.
But that’s not all—Mary also brings her Chat Marketing expertise into the mix, helping businesses build powerful automated conversations that engage customers, increase conversions, and lighten the customer support load. From designing a seamless chatbot flow to integrating automation into your marketing systems, Mary has you covered on every front.
Troy Adams
What's Your 20? Focusing on the 20% that Delivers 80% of the Results
A sought-after speaker, coach & DJ, Troy Adams was named one of the 500 Most Influential Event Pros by BizBash. He's an elite WeddingPro educator for The Knot Worldwide, and owns Carolina DJ Professionals, a Top-10 US DJ company. Founder of the “Make Your Business Dance” coaching platform, Troy has closed & managed over $50-million in business. He draws from that experience to travel the country and help fellow pros design a better business.
A professional DJ since age 16, Troy also excelled as a golf pro, sports broadcaster, project manager and GM after graduating from Elon University with dual degrees. The son of a teacher and coach, he's a believer in lifelong learning. He’s also a lover of acronyms, Maine lobster & road trips. When not trying to pack dance floors and brains, you'll find him building memories with his boys and forgetting his age.
Taylor de la Fuente
Bringing Ghosted Leads Back From the Dead
Taylor de la Fuente is the copywriter and brand strategist behind Bigmouth Copy. She's an award-winning writer who crafts persuasive and personality-packed websites and other sales copy for bold, creative service providers who do things differently.
Amber Anderson
Bold Boundaries: Advanced Strategies for Wedding Planners
After a decade in weddings and events, Amber Anderson, former owner of Heavenly Day Events in Austin, Texas, transitioned into coaching others through Refine for Wedding Planners. Hosting the largest Facebook group exclusively for wedding planners, Refine offers courses, templates a podcast and more. Amber is widely published in Brides, Martha, Pop Sugar and more, and speaks at conferences TSE/Catersource, DWHSA Conference as well as various organizations across the country, and was voted a Top Ten speaker for Wedding MBA in 2022. She is known for having radical honesty, often saying what most people are thinking but won’t say, striving to elevate the industry one conversation at a time.
Jenae Cartwright
"No, Never, Not Yet": Speak the Language, Land the Sale
Owner of Seattle area gluten free bakery, Cake & Crumble, Jenae now focuses her flourishing business on making sure people in every market know they can have a luxurious cake experience. Jenae has taken extensive training in order to perfect her craft, so that her clients do not have to sacrifice their dreams due to a food allergy.
Jenae took her art to the international stage, competing on, and winning The Food Network’s The Big Bake, with her gluten free cake, as well as competed on Fox’s Crime Scene Kitchen 2. Her love for jovial competition, and the thrill of pushing oneself to the limits, has propelled her to enter the education realm as well. Jenae brings her silly wit, her passion for baking, and her strength for developing others and seeing their growth to the stage in a way that audiences find engaging, memorable, and valuable for their own success.